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Crossing the chasm: marketing and selling technology products to mainstream customers

by Moore, Geoffrey A.
Type: materialTypeLabelBookPublisher: New York: Harper Business, 1991Description: xvii, 223p.; 23cm.ISBN: 0887305199.Subject(s): Marketing | Selling -- Technology | High technology industries | Production management
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Item type Location Call number Status Date due Barcode
English Book English Book
CSIR-HQRS
658.8:62 N1 (Browse shelf) Available 27033

Includes index

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