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New product success stories: lessons from leading innovators

by Thomas, Robert J. ed.
Type: materialTypeLabelBookSeries: New directions in business. Publisher: New York: John Wiley & sons, 1995Description: x, 342p.; 25cm.ISBN: 047101320X.Subject(s): New products -- Management | New products -- Marketing -- Forecasting | Marketing | Success | New products Development
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Item type Location Call number Status Date due Barcode
English Book English Book
CSIR-HQRS
658.5:001.895 N5 (Browse shelf) Available 28353

Includes bibliographical references and index

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