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Shopper, buyer and consumer behavior: theory and marketing applications

by Lindquist, Jay D.
Type: materialTypeLabelBookPublisher: New Delhi: Biztantra, 2003Edition: 2nd ed.Description: xxi, 598p.; 27cm.ISBN: 8177223836.Subject(s): Consumer decision making process | Consumer behavior | Consumer theory
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366.1:658.8 P3 (Browse shelf) Available C153

Includes index

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