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Eleventh commandment: transforming to "Own" customers

by Vandermerwe, Sandra.
Type: materialTypeLabelBookPublisher: Chichester: John Wiley, 1996Description: xiv, 244p.; 25cm.ISBN: 9780471958239.Subject(s): Customer services | Consumer satisfaction | Customer relations | Marketing
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CSIR-HQRS
366:658.8 N7 (Browse shelf) Available C159

Includes index

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