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Emotional value: creating strong bonds with your customers

by Barlow, Janelle; Maul, Dianna.
Type: materialTypeLabelBookPublisher: San Francisco: Berrett Koehler, 2000Description: xviii, 310p.; 24cm.ISBN: 9781576750797.Subject(s): Marketing | Competition | Consumer behavior | Technological innovations
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366:658.8 P0 (Browse shelf) Available C174

Includes index

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