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Measuring customer satisfaction: hot buttons and other measurment issues

by Myers, James H.
Type: materialTypeLabelBookPublisher: Chicago: American Marketing Association, 1999Description: xiv, 219p.; 23cm.ISBN: 0877572763.Subject(s): Marketing -- United States | Consumer satisfaction -- United States | Customer Satisfaction System (CSS) -- United States
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CSIR-HQRS
366:658.8(73) N9 (Browse shelf) Available C177

Includes bibliographical references and index

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