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Relationship marketing: gaining competitive advantage through customer satisfaction and customer retention

by Hennig-Thurau, Thorsten, ed; Hennig-Thurau, Thorsten, ed; Hansen, Ursula, ed.
Type: materialTypeLabelBookPublisher: Berlin: Springer-Verlag, 2000Description: xvi, 459p.: ill.; 24cm.ISBN: 9783540669425.Subject(s): Marketing | Customer relations | Customer satisfaction
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CSIR-HQRS
366:658.8 P0 (Browse shelf) Available C179

Includes index

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