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Measuring and managing customer satisfaction going for the gold

by Kessler, Sheila.
Type: materialTypeLabelBookPublisher: Wisconsin: ASQ Quality Press, 1996Description: xii, 228p.; 23cm.ISBN: 9780873893640.Subject(s): Marketing | Consumer satisfaction -- Evaluation | Customer Satisfaction System (CCS)
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366:658.8 N6 (Browse shelf) Available C144

Includes index

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