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Customer winback: how to recapture lost customers and keep them loyal

by Griffin, Jill; Lowenstein, Michael W.
Type: materialTypeLabelBookPublisher: San Francisco: Jossey-Bass, 2001Description: xxii, 314p.; 23cm.ISBN: 9780787946678.Subject(s): Marketing | Consumer satisfaction
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CSIR-HQRS
366:658.8 P1 (Browse shelf) Available C157

Includes index

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