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Customer satisfaction research management: a comprehensive guide to integrating customer loyalty and satisfation metrics in management of complex organizations

by Allen, Derek R.
Type: materialTypeLabelBookPublisher: Delhi: Pearson Education, 2005Description: xv, 248p.; 23cm.ISBN: 9788129711342.Subject(s): Marketing | Consumer satisfaction | Customer relations
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366:658.8 P5 (Browse shelf) Available C162

Includes bibliographical references and index

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