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Improving customer satisfaction, loyalty and profit: an integrated measurement and management system

by Johnson, Michael D; Gustafsson, Anders.
Type: materialTypeLabelBookSeries: University of Michigan business school management series. Publisher: San Francisco: Jossey-Bass, 2000Description: xv, 214p.; 23cm.ISBN: 9780787953102.Subject(s): Marketing | Consumer satisfaction
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366:658.8 P0 (Browse shelf) Available C172

Includes index

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