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1. Eleventh commandment: transforming to "Own" customers

by Vandermerwe, Sandra.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Chichester: John Wiley, 1996Availability: Copies available for loan: CSIR-HQRS [366:658.8 N7] (1).

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2. Service profit chain: how leading companies link profit and growth to loyalty, satisfaction and value

by Heskett, James L; Sasser, W. Earl; Schlesinger, Leonard A.

Type: book Book; Format: print ; Literary form: not fiction Publisher: New York: Free Press, 1997Availability: Copies available for loan: CSIR-HQRS [366:658.8 N7] (1).

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3. Future of competition: co-creating unique value with customers

by C.K. Prahlad; Ramaswamy, Venkat.

Type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi: Viking, 2004Availability: Copies available for loan: CSIR-HQRS [366:658.8:005.332.4 P4] (1).

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