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Improving your measurement of customer satisfaction: a guide to creating, conducting, analyzing and reporting customer satisfaction measurement program

by Vavra, Terry G.
Type: materialTypeLabelBookPublisher: New Delhi: Wheeler Publication, 1997Description: xviii, 490p.: ill.; 24 cm.ISBN: 0873894057.Subject(s): Customer satisfaction | Customer satisfaction -- Measurement programs
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Includes bibliographical references and index

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