1. Shopper, buyer and consumer behavior: theory and marketing applications

by Lindquist, Jay D.

Edition: 2nd ed. Type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi: Biztantra, 2003Availability: Copies available for loan: CSIR-HQRS [366.1:658.8 P3] (1).

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2. Emotional value: creating strong bonds with your customers

by Barlow, Janelle; Maul, Dianna.

Type: book Book; Format: print ; Literary form: not fiction Publisher: San Francisco: Berrett Koehler, 2000Availability: Copies available for loan: CSIR-HQRS [366:658.8 P0] (1).

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