1. Crafting customer value: the art and science

by Duchessi, Peter.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Mumbai: Jaico Publishing House, 2002Availability: Copies available for loan: CSIR-HQRS [366:658.8 P2] (1).

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2. Delighting customers: how to win and retain loyal customers

by Donovan, Peter; Samler, Timothy.

Type: book Book; Format: print ; Literary form: not fiction Publisher: London: Chapman and Hall, 1994Availability: Copies available for loan: CSIR-HQRS [366:658.8 N4] (1).

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3. Who stole my customer?: winning strategies for creating and sustaining customer loyalty

by Thompson, Harvey.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Delhi: Pearson Education, 2004Availability: Copies available for loan: CSIR-HQRS [366:658.8 P4] (1).

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4. What customers value most: how to achieve business transformation by focusing on processes that touch your customers: satisfied customers, increased revenue, improved profitability

by Brown, Stanley A.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Toronto: John Wiley, 1995Availability: Copies available for loan: CSIR-HQRS [366:658.8 N5] (1).

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5. Making customer satisfaction happen: a strategy for delighting customers

by McNealy, Roderick M.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Boston: Kluwer Academic, 1994Availability: Copies available for loan: CSIR-HQRS [366:658.8 N4] (1).

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