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Eleventh commandment: transforming to "Own" customers
by Vandermerwe, Sandra.
Type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Chichester: John Wiley, 1996Availability: Copies available for loan: CSIR-HQRS [366:658.8 N7] (1).
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2. |
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Customer satisfaction research management: a comprehensive guide to integrating customer loyalty and satisfation metrics in management of complex organizations
by Allen, Derek R.
Type: Book; Format:
print
; Literary form:
not fiction
Publisher: Delhi: Pearson Education, 2005Availability: Copies available for loan: CSIR-HQRS [366:658.8 P5] (1).
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Future of competition: co-creating unique value with customers
by C.K. Prahlad;
Ramaswamy, Venkat.
Type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi: Viking, 2004Availability: Copies available for loan: CSIR-HQRS [366:658.8:005.332.4 P4] (1).
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Business process mapping: improving customer satisfaction
by Jacka, J. Mike;
Keller, Paulette J.
Type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York: John Wiley, 2002Availability: Copies available for loan: CSIR-HQRS [366:658.8 P2] (1).
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Relationship marketing: gaining competitive advantage through customer satisfaction and customer retention
by Hennig-Thurau, Thorsten, ed;
Hennig-Thurau, Thorsten, ed;
Hansen, Ursula, ed.
Type: Book; Format:
print
; Literary form:
not fiction
Publisher: Berlin: Springer-Verlag, 2000Availability: Copies available for loan: CSIR-HQRS [366:658.8 P0] (1).
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CRM: redefining customer relationship management
by Peel, Jeffrey.
Type: Book; Format:
print
; Literary form:
not fiction
Publisher: Amsterdam: Digital Press, 2002Availability: Copies available for loan: CSIR-HQRS [366:658.8 P2] (1).
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