1. Improving your measurement of customer satisfaction: a guide to creating, conducting, analyzing and reporting customer satisfaction measurement program

by Vavra, Terry G.

Type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi: Wheeler Publication, 1997Availability: Copies available for loan: CSIR-HQRS [658.8 N7] (1).

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2. Measuring and managing customer satisfaction going for the gold

by Kessler, Sheila.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Wisconsin: ASQ Quality Press, 1996Availability: Copies available for loan: CSIR-HQRS [366:658.8 N6] (1).

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3. Measuring customer satisfaction: survey design, use and statistical analysis methods

by Hayes, Bob E.

Edition: 2nd ed. Type: book Book; Format: print ; Literary form: not fiction Publisher: Wisconsin: ASQ Quality Press, 1998Availability: Copies available for loan: CSIR-HQRS [366:658.8 N8] (1).

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4. Service profit chain: how leading companies link profit and growth to loyalty, satisfaction and value

by Heskett, James L; Sasser, W. Earl; Schlesinger, Leonard A.

Type: book Book; Format: print ; Literary form: not fiction Publisher: New York: Free Press, 1997Availability: Copies available for loan: CSIR-HQRS [366:658.8 N7] (1).

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5. Measuring customer satisfaction: hot buttons and other measurment issues

by Myers, James H.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Chicago: American Marketing Association, 1999Availability: Copies available for loan: CSIR-HQRS [366:658.8(73) N9] (1).

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6. Relationship marketing: gaining competitive advantage through customer satisfaction and customer retention

by Hennig-Thurau, Thorsten, ed; Hennig-Thurau, Thorsten, ed; Hansen, Ursula, ed.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Berlin: Springer-Verlag, 2000Availability: Copies available for loan: CSIR-HQRS [366:658.8 P0] (1).

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7. Making customer satisfaction happen: a strategy for delighting customers

by McNealy, Roderick M.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Boston: Kluwer Academic, 1994Availability: Copies available for loan: CSIR-HQRS [366:658.8 N4] (1).

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