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61. |
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Integrated marketing communications
by Schultz, Don E;
Tannenbaum , Stanley I;
Lauterborn, Robert F.
Type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Illinois: NTC Business Books, 1993Availability: Copies available for loan: CSIR-HQRS [658.8:005.57 N3] (1).
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62. |
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Customer satisfaction research management: a comprehensive guide to integrating customer loyalty and satisfation metrics in management of complex organizations
by Allen, Derek R.
Type: Book; Format:
print
; Literary form:
not fiction
Publisher: Delhi: Pearson Education, 2005Availability: Copies available for loan: CSIR-HQRS [366:658.8 P5] (1).
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63. |
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Service profit chain: how leading companies link profit and growth to loyalty, satisfaction and value
by Heskett, James L;
Sasser, W. Earl;
Schlesinger, Leonard A.
Type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York: Free Press, 1997Availability: Copies available for loan: CSIR-HQRS [366:658.8 N7] (1).
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64. |
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Delighting customers: how to win and retain loyal customers
by Donovan, Peter;
Samler, Timothy.
Type: Book; Format:
print
; Literary form:
not fiction
Publisher: London: Chapman and Hall, 1994Availability: Copies available for loan: CSIR-HQRS [366:658.8 N4] (1).
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65. |
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Who stole my customer?: winning strategies for creating and sustaining customer loyalty
by Thompson, Harvey.
Type: Book; Format:
print
; Literary form:
not fiction
Publisher: Delhi: Pearson Education, 2004Availability: Copies available for loan: CSIR-HQRS [366:658.8 P4] (1).
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66. |
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Improving customer satisfaction, loyalty and profit: an integrated measurement and management system
by Johnson, Michael D;
Gustafsson, Anders.
Type: Book; Format:
print
; Literary form:
not fiction
Publisher: San Francisco: Jossey-Bass, 2000Availability: Copies available for loan: CSIR-HQRS [366:658.8 P0] (1).
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67. |
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Emotional value: creating strong bonds with your customers
by Barlow, Janelle;
Maul, Dianna.
Type: Book; Format:
print
; Literary form:
not fiction
Publisher: San Francisco: Berrett Koehler, 2000Availability: Copies available for loan: CSIR-HQRS [366:658.8 P0] (1).
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68. |
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Customer chemistry: how to keep the customers you wat and say "Good-bye" to the ones you don't
by Naylor, Mary;
Greco, Susan.
Type: Book; Format:
print
; Literary form:
not fiction
Publisher: Chicago: McGraw Hill, 2002Availability: Copies available for loan: CSIR-HQRS [366:658.8 P2] (1).
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69. |
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Measuring customer satisfaction: hot buttons and other measurment issues
by Myers, James H.
Type: Book; Format:
print
; Literary form:
not fiction
Publisher: Chicago: American Marketing Association, 1999Availability: Copies available for loan: CSIR-HQRS [366:658.8(73) N9] (1).
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70. |
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Relationship marketing: gaining competitive advantage through customer satisfaction and customer retention
by Hennig-Thurau, Thorsten, ed;
Hennig-Thurau, Thorsten, ed;
Hansen, Ursula, ed.
Type: Book; Format:
print
; Literary form:
not fiction
Publisher: Berlin: Springer-Verlag, 2000Availability: Copies available for loan: CSIR-HQRS [366:658.8 P0] (1).
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71. |
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CRM: redefining customer relationship management
by Peel, Jeffrey.
Type: Book; Format:
print
; Literary form:
not fiction
Publisher: Amsterdam: Digital Press, 2002Availability: Copies available for loan: CSIR-HQRS [366:658.8 P2] (1).
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72. |
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Making customer satisfaction happen: a strategy for delighting customers
by McNealy, Roderick M.
Type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston: Kluwer Academic, 1994Availability: Copies available for loan: CSIR-HQRS [366:658.8 N4] (1).
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73. |
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बाजार नियोजन एवं कृषि विपणन (Agriculture marketing and market planning)
by रामविलास.
Type: Book; Format:
print
; Literary form:
not fiction
Publisher: जयपुर सबलाइम पब्लिकेशन्स 2001Availability: Copies available for loan: (1).
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